This paper discusses logistics models of e-commerce implemented by Polish clothing companies. The author
has conducted research on Polish clothing companies and logistics operators serving e-commerce branches,
and here presents and compares these models. There are various logistics models of e-commerce, which differ
from each other in organisation of deliveries, level of outsourcing, location for keeping stocks, level of logistics
in customer service, and organisation of returns (goods returned by customers). The impact of the different
e-commerce models on ecological, economic, and social priorities is then discussed.